Congratulations! You're about to invest in an expert service that will build your business.
(And maybe even save your sanity.)
Hate to write? Relax, now you don't have to.
Does your heart sink when you think of all the newsletters, emails, sales pages, information products and the seemingly endless list of other materials you need to write for your business?
Do you want your brand to stand out – and stand for something – without coming off as obnoxious or ”cheesey” ?
Does trying to put what you do into words drive you a little crazy?
I’m Lisa Rothstein, a copywriter and former Madison Avenue creative director whose clients have included IBM, Hanes and Bacardi, as well as small businesses and entrepreneurs like you. When you work with me, you’ll not only have a trained professional to take your writing chores off your plate. You’ll also have a partner who “gets” your business right away and can give you new perspective and ideas you might not have thought of. I’ll help you distill your unique brand essence and put it into words that sound like you…only better. Whether you already have an established brand, are expanding it or are developing a new one, I can partner with you to define and communicate it to the world.
“Most people are either creative or business oriented, Lisa is both. Her ability to master business strategies as well as creative projects and assignments is without peer. She embraces and excels in both the commercial and artistic aspects of business. She’s the best troubleshooter and “out of the box” thinker you’ll ever experience, while at the same time applying flawless logic and common sense to any project or challenge. Hire Lisa, and you’ll never look back.”
Jim Benson, TV Time Machine Productions
Your monthly copy package includes weekly or bi-weekly consultations plus your choice of these expertly-written materials:
- email autoresponder series
- newsletters & ezines
- video scripts
- teleseminar sign-up pages
- teleseminar interview questions & scripts
- articles
- blog posts
- “free” reports and other lead-generation tools
- sales pages and solo mailers
- advertising in all media
- press releases
- …and more! (We can even schedule “emergency” strategy and brainstorming sessions — my specialty!)
Imagine being able to hand off all this to someone you can trust. You get up to 20 hours of my time per month to use however you want, from web content to video scripts to teleseminar interviews I’ll even conduct and record for you. Not sure what you need? No worries. We’ll cover that in our consultations. We’ll discuss your objectives for the upcoming weeks and months, and design a custom plan for your copy. Already have a plan in place? Great! I am at your service to take those copy jobs off your hands so you can concentrate on your zone of genius in your business.
“Lisa was a pleasure to work with. She is extremely creative and did a lot of independent research to be sure that she understood the product and the target audience. She was flexible about changes in time lines and always delivered superior results. She knows her craft inside and out. I whole heartedly recommend Lisa and look foward to the next opportunity I have to work with her.”
Linda Kulla, Lenox Home
“OK. Let’s get started.”
Your investment for this 6-month package is only $2000.00 per month. We both know that some copywriters charge this much (and much more!) for just one sales letter. But I’m offering you this introductory rate because, while I’ve had years of experience creating copy for companies like IBM, Hanes, Samsung and Bacardi, I’m transitioning into the entrepreneur and service professional space. It’s my way of saying thank you for giving my services a try. Understandably, my rates won’t ever be this low again. And I fully intend to raise them once my small client roster is full. But if you’re reading this page, you’ve been recommended by a trusted colleague, and you can lock in this rate for your first six-month contract. You’ll also enjoy a preferred rate should you choose to renew.
Since you asked…
“I need a web page written. Can’t I just hire you for that?”
No, and there’s a good reason why. I get really in depth with my clients at the beginning of our relationship. I learn all the nuts and bolts of your business, and get to know the soul of your brand. We do a lot of great brainstorming. Just as a plane uses 90% of its fuel at takeoff, the most important and intense work happens when we get started on our journey together. It doesn’t make sense for you, or for me, to squander all that time, effort and good thinking on a one-off project. When we work together in the context of a six-month or one-year package, we get to develop and strenghten your brand and its message over time. The learning from the beginning can be applied all along the way. All your messaging is consistent. And your communication is part of an overall plan, rather piecemeal and scattered.
“I think I’d like to work with you…but how can I be sure we’re a good fit?”
For one thing, if you have not already done so, please sign up for a free 30-minute consultation where we can get to know each other. For another, I understand that hiring someone for a multi-month package is an investment and a commitment in a relationship you’re not sure of yet. It’s normal — and smart — to be cautious. That’s why I have a 30-Day “out” clause that works both ways: if either of us decides within the first 30 days that it’s not working, we walk away. No harm, no foul, and no hassles. You are responsible for your first month’s retainer, but you are refunded or released from the rest.
“What if I need more than 20 hours in a given month?”
As my retainer client, you get first dibs on my available time as well as a special rate I don’t offer anyone else . My retainer clients also receive substantial discounts on VIP days with me in New York City or Southern California, where we can cover “the big picture” of your brand, brainstorm a brand transition or new product offerings, strategize a major product launch or plan out an entire marketing schedule for the year.
P.S.: I’d love to work with you, and be your own personal ad agency…but I really do only have room in my schedule for a select few retainer clients at this introductory rate. Please don’t miss out! Stop struggling to do it all yourself and invest in professional copywriting, whether you do it with me or with someone else. But I can virtually promise you that you won’t get a Madison-Avenue-quality writer like me anywhere else at this low an investment.